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I lead design teams

to craft innovative,
user-focused product
experiences

Hi! I’m Avriel, I guide talented teams in creating intuitive, impactful products that solve real-world problems.

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DESIGN LEADERSHIP

Great design comes from fostering a culture of collaboration and empowering teams to think critically, solve problems creatively, and align around a shared vision.

<a href="https://www.flaticon.com/free-animated-icons/collaboration" title="collaboration animated icons">Collaboration animated icons created by Freepik - Flaticon</a>

Building High Performing Teams

Great teams are built on clear expectations, growth, and support.

I foster environments where team members thrive through career development frameworks and effective onboarding.

  • Career Development Frameworks

  • Onboarding Excellence

  • Effective Team Structuring

<a href="https://www.flaticon.com/free-animated-icons/conversation" title="conversation animated icons">Conversation animated icons created by Freepik - Flaticon</a>

Fostering Collaboration & Feedback

Collaboration and feedback drive great design.

I cultivate a culture where open critique is encouraged, and regular reflections allow teams to continuously improve.

  • Design Critique Philosophy

  • End-of-Quarter Retrospectives

  • Continuous Growth

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Leading with Vision & Strategy

Leadership is about guiding teams with a clear vision, aligned around a common goal.

My approach focuses on transparency, strategic direction, and empowering individual growth.

  • Strategic Direction

  • Personal Growth & Support

  • Transparent Leadership

PROJECTS

I design with purpose. 
I lead teams to deliver results.

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